To help small and mid-sized manufacturers grow top line sales, TMAC Gulf Coast has partnered with the Eureka! Ranch - a leading innovation group that has helped companies such as Nike, American Express, and Walt Disney to generate business-building ideas. "Explosive growth isn't just for America's largest companies", says Eureka! Ranch founder Doug Hall, former Master Marketing Inventor for Procter & Gamble. Smaller businesses - particularly manufacturers - can leverage processes and methodology that up until now have only been accessible by large corporations.

The TMAC/Eureka! approach includes a one-day "Idea Engineering" session in which company employees are led through a disciplined process for identifying ideas on how to grow the company. These ideas can be as simple as changing the parameters of a product design, to more complex decisions such as entering new markets. The ideas are then benchmarked against 50 success factors and scientifically tested to evaluate how obvious and self evident they are to potential customers. The evaluation system, dubbed "Merwyn", has an 88% reliability in forecasting probability that the idea will be successful. TMAC Growth Coaches provide action plan coaching to help manufacturers implement their idea(s) and accelerate them to market. "Eureka! Winning Ways is a powerful process for Texas manufacturers who need to create and execute measurably smarter choices for growth", says Eric Ewing, one of the TMAC Gulf Coast Growth Coaches.

The TMAC-Eureka! Ranch partnership is focused on helping companies generate ideas for:

1. Creating more effective marketing messages
2. Capturing new customers or markets
3. Generating ideas for new or improved products, services or business models

Doug Hall, founder of Eureka! Ranch Technology Ltd., has been written up in numerous business and technology articles, including the following:

• Jump Start Your Business - Spend 48 sleepless hours with America's top new-product idea man Inc. Magazine, May 1997
• The Idea Guru - Idea-generation guru Doug Hall is aiming to build a new venture that will bring the secrets of new-product creation to small companies everywhere. Inc. Magazine, May 2001
• Up, Up and Away with Growth at Kreisler - PDF file from Manufacturing Matters, May 2007